Erika Kirk was seemingly absent from Turning Point USA’s alternative Super Bowl LX halftime show, but she still had plenty to say about it afterwards.
The Turning Point USA CEO, 37, was one of the people behind the organization’s All-American Halftime Show, which was broadcast on YouTube at the same time Bad Bunny took the field at Levi’s Stadium on Sunday, February 8.
“The @TPUSA All-American Halftime Show was so incredible,” the mother of two wrote on X (formerly Twitter) after the show. “Charlie would’ve absolutely loved it. Thank you to the millions that tuned in.”
The All-American Halftime Show brought in approximately 6.1 million concurrent viewers on its YouTube channel, according to the New York Times, as compared to reports of more than 135 million viewers for Bad Bunny.
“I’m so proud of our entire team, staff, and the artists who believed in the vision and mission,” Erika said, tagging artists Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett who performed.
Instagram/Turning Point USA
“Ultimately, this is what it’s all about, making Heaven crowded,” Erika wrote. “I love you Charlie baby, this is all for you.”
The Turning Point show also paid tribute to the right-wing political activist, who was assassinated on September 10 at age 31.
During a montage featuring Charlie and his family, the late father said in a voiceover, “I want to honor God in all that I do. I want to be a great husband, a great father. I want to serve this country.”
“I want to try to continue to lead this movement and to speak truth and to never lie, to stop thinking about yourself all of the time, and instead think about what you should do to help other people and defend this country above yourself,” he said. “I am so inspired by this army of freedom fighters. We’re going to be around for the next 100, 200 years because we know in the end our ideas will win.”
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“God should be the most important thing in your life,” Charlie said, “but then beyond that, it’s getting married, having children, building families.”
Over in Santa Clara, California, Bad Bunny’s show included special guests Ricky Martin and Lady Gaga, with plenty of celebrity cameos.
President Donald Trump unsurprisingly hated the show, writing in part on Truth Social, “This ‘Show’ is just a ‘slap in the face’ to our Country.”