Ahead Of September Baby Boom, Expecting Parents Embrace Budget-Conscious Nesting

September is the busiest birth month in the U.S., and with peak baby prep season here, registries are getting a major overhaul.

Todays parents are moving away from over-the-top spending and focusing on practical, budget-conscious nesting — a shift driven by the steep costs of a newborns first year, which can exceed $20,000 on average.

The modern approach prioritizes long-term value and real needs rather than endless gadgets. Thats fueling buzz around REBEL, an open-box and overstock marketplace that offers major baby and home brands at up to 70% off retail prices. The company sells returned but never-used items that are quality checked and listed for a fraction of the cost.

“REBEL users are saving up to 70% off items that were originally full-price just weeks earlier at retail,” said REBEL founder Emily Hosie.

With partners like Ergobaby, Graco and Maxi-Cosi, the platform makes it easy for expecting parents to add affordable, vetted products to their Babylist registries directly from REBELs site.

In addition to saving money, shoppers help divert products from landfills, supporting REBELs mission as a certified B-Corp to rescue 25 million pounds of goods annually.

Hosie, a veteran of off-price retail with experience at TJX Canada and Saks Off Fifth, launched REBEL to give families a smarter way to shop without compromising quality. The platforms growing influence is reshaping how parents prepare for their biggest milestone — just in time for the busiest birth season of the year.