2025 Summer Travel Trends: Bleisure, Luxury, And Wellness Are The New Priorities

Americans are changing the way they travel in 2025, with a strong emphasis on luxury, wellness, and the growing popularity of “bleisure” — a blend of business and leisure — according to the latest Vacation Confidence Index released by Allianz Partners USA.

The latest annual survey of 2,005 U.S. adults conducted by Ipsos Public Affairs for Allianz Partners shows that a majority of Americans continue to view vacations as a vital part of their well-being. Seventy-five percent said vacations are important, and many are finding new ways to make the most of their time away.

Bleisure travel is gaining momentum, driven by flexible work policies and a desire to add personal time to business trips. Whether arriving early to explore a city or staying on after a conference, travelers are using work-related travel as a springboard for more fulfilling experiences.

“Three quarters of Americans say vacations are important to them so it’s no surprise that they are seeking out opportunities to make the most of their time off, and the trend is clear — travelers are prioritizing quality experiences, personal well-being, and greater flexibility,” said Emily Hartman, General Manager at Allianz Partners USA. “As the reasons people travel and how they travel continue to evolve, having reliable travel insurance is becoming an essential part of planning — helping protect those meaningful moments from unexpected disruptions.”

More than 3 in 10 Americans (31%) are now opting for luxury travel, up four percentage points from 2024, with Gen Z and Millennial travelers leading the trend. From bespoke itineraries to premium accommodations, travelers are seeking out more personalized and exclusive experiences.

Wellness-focused getaways are also on the rise, as 39% of Americans say theyre traveling more as part of a commitment to self-care. This trend is particularly strong among men and travelers aged 18 to 34, highlighting a generational shift toward intentional, restorative travel experiences.

The survey suggests that Americans are becoming more selective, balancing economic pressures with a desire for enriching, memorable journeys. Whether it’s a luxury escape, a wellness retreat, or a strategic bleisure trip, todays traveler is focused on maximizing value and meaning.

The Vacation Confidence Index has been conducted annually since 2009 and defines a vacation as a leisure trip of at least one week to a destination 100 miles or more from home.