Wendys is teaming with Netflixs “Wednesday” to launch a new limited-time menu item dubbed the “Meal of Misfortune,” rolling out nationwide August 4 — two days before the hit shows second season debuts on the streaming platform.
The collaboration features darkly themed items including “Rest in 10-Piece” chicken nuggets, “Cursed & Crispy” fries, and a small “Ravens Blood” Frosty, a cherry-flavored spin on the chains signature dessert. Each meal includes two “Dips of Dread,” chosen at random from four mystery sauces — You Cant Hyde, This Will Sting, Grave Mistake and Nowhere to Woe — with no option to request specific flavors.
Custom packaging inspired by Wednesday Addams will accompany the release, with a black and purple color theme and a bag declaring, “There’s Nothing Happy About This Meal.”
Customers ordering through the Wendys app can also play “Escape from Wednesdays Woe,” an interactive game with exclusive rewards and a $10,000 prize for U.S. participants.
“Wendy’s and Wednesday are both cultural icons famous for challenging convention with wit and a bit of sass,” said Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy’s Company. “This isn’t a typical collaboration, because not just any brand could scheme up a Meal of Misfortune with Wednesday Addams. But for a brand that’s proudly customer-obsessed and unapologetically bold, it was a match made in dark, dry-witted heaven.”
In true Addams family fashion, Wednesday herself is less optimistic.
“Normally Id be against this kind of capitalistic corporate synergy,” she says in the announcement. “But when the fast-food-slinging pigtailed provocateur said I could do whatever I wanted to her customers, I couldnt resist.”
The Meal of Misfortune will also be available in Canada starting August 11, and in Puerto Rico, the Bahamas, and Guam.