After reports emerged that Kristi Noem’s husband, Bryon Noem, sent out alleged pictures of himself dressed with large fake boobs, the former U.S. secretary of homeland security’s representative said their family was “blindsided” — but not everyone believes that’s the case.
“There’s real skepticism,” a source told journalist Rob Shuter for a Wednesday, April 1, post on his Naughty But Nice Substack, adding that Kristi’s side of the story is “not how people are reading this.”
As previously reported, the insurance agent, 56, allegedly engaged in conversations with online fetish models using the pseudonym “Jason Jackson.” Photos obtained by the Daily Mail — which the publication claimed had no evidence of digital tampering after being run through a special software — show Bryon in pink hot pants and a crop top with what looks like large balloons underneath to replicate oversized breasts.
“This wasn’t something that happened overnight,” a source told Shuter. “Which is why people are struggling with the idea she knew nothing.”
The Mail reported that the publication contacted Bryon by phone and that he did not deny sharing the alleged photos.
Instagram/Kristi Noem
“Either she didn’t know, or she knew more than is being said publicly,” a source told Shuter of the special envoy for the shield of the Americas, 54. “When something this big surfaces, people start connecting dots. They ask what was visible, what was ignored — and what was understood.”
The insider pointed out that it’s not “just about the scandal,” explaining: “It’s about credibility.”
In a statement to the New York Post following the reports of Bryon’s alleged kink behavior, Kristi’s representatives said, “Ms. Noem is devastated. The family was blindsided by this, and they ask for privacy and prayers at the time.”
Bryon’s alleged behavior in what has been called the “bimbofication” scene came to light after the scandalous pictures emerged and models told the Mail they were speaking with him.
Bimbofication is defined as a transformation process into a “bimbo” or Barbie-like aesthetic, including large breasts and artificial looks.
One of the models told the publication that she accidentally dialed the person she believed was Jason Jackson and got a voicemail message saying, “Noem Insurance, leave a message.”