Hoda Kotb Realizing ‘She’s Not Connecting’ to Fans Via Wellness App Like She Did With ‘Today’

Former Today superstar Hoda Kotb labeled the May launch of her Joy 101 wellness app “the next” chapter of her career — but insiders say she may already be eager to close the book on it and come back to TV with her tail between her legs.

“Downloads are flat, retreats aren’t selling, and Hoda realizes she’s not connecting to a mass audience the way she used to on Today,” says an insider.

With tepid early reviews, insiders say the veteran newswoman is feeling out of her depth in the self-help pond and fears that the early failures of her app will leave her marked as the new Meghan Markle.

“Without the massive machine of NBC News behind her, Kotb is learning just how tough business really is,” a source exclusively tells the National Enquirer.

“People loved her as the bubbly cheerleader on Today but aren’t digging into their pockets to pay for a guru-come-lately.”

A former colleague admits that the 61-year-old longtime TV personality is learning the hard way that entering the business world — without any experience — is a tough proposition.

“She knew what she was doing on Today, but she had an army of folks to support her there,” says a source. “Unfortunately, that army works for NBC, not for Hoda.”

Sources say she is now desperate to rejoin the Today team, but there’s one big obstacle — her longtime rival Savannah Guthrie.

“Hoda’s popularity always bothered Savannah and now she’s the queen bee,” says a top NBC insider.

Also, Hoda’s recent guest appearance didn’t move the ratings needle.

“She’s just not as popular as she used to be,” shrugs the insider. “In TV, once you leave, you’re quickly forgotten.”