Survey Finds Many Americans Dont Call Mom Enough — And Moms Arent Getting Enough Self-Care, Either

As Mother’s Day approaches, new research suggests Americans may not be doing enough to show appreciation for the moms in their lives — especially when it comes to encouraging much-needed self-care.

A survey of 2,000 U.S. adults conducted by Talker Research for Woodhouse Spas found that nearly one-third (33%) of those in contact with their moms worry that their mothers don’t spend enough time on themselves. Seven in 10 respondents believe that moms today are simply overwhelmed, leaving little room for self-care.

Overall, 67% agreed that moms spend too much time worrying about others. Meanwhile, nearly a quarter of respondents admitted they don’t call their mom often enough (22%). On average, most said they talk to their mom about once a week — and 78% said they can’t imagine going a full week without doing so.

“The study shows that the moms in our lives are needing some self-care,” said Ben Jones, CEO of Radiance Holdings, the parent company of Woodhouse Spas. “I think of my own wife who amazes me with the way she handles her work, family and everything in between. We can help, since the spa experience is the perfect respite for busy moms — from calming massages to refreshing facials to manicures and pedicures. Were all about giving moms a chance to relax, recharge and feel like themselves again.”

When asked how they show appreciation, respondents said they typically spend time together (31%), express loving words (21%) or use other love languages — but on average, this happens less than twice a month. Despite this, 68% of respondents believe they know their mom better than anyone else, recalling favorite memories from childhood like trick-or-treating, baking cookies, and family game nights.

However, many believe more effort is needed to encourage moms to prioritize themselves. Nearly nine in 10 (88%) said self-care should be a higher priority. In fact, younger generations are leading the push, with 57% of Gen Z and 45% of millennials saying the moms they know recognize the need for self-care, compared to 41% of Gen X and 46% of baby boomers who described moms as more modest about the subject.

When asked what an ideal self-care day for moms should include, respondents cited sleeping in (37%), getting their hair done (36%), and having someone else cook for them (35%) as top choices. Moms surveyed agreed: sleeping in and pampering services ranked highest on their wish lists, along with solo activities like listening to music, walking or reading.

Notably, a third of moms said they would prefer a solo spa day (34%) over spending time with others. Many also revealed the toll daily life takes — 39% said they get less than an hour of personal time each day, and nearly one-third (30%) admitted they feel unappreciated.

“This study shines a light on the overlooked need for moms to prioritize themselves, setting the stage for a larger conversation about why self-care isnt just a luxury — its a necessity,” Jones said.