Louisiana is inviting travelers to experience its fiery side with the launch of the new Louisiana Hot Sauce Trail — a statewide culinary adventure celebrating one of its most iconic exports.
Developed by the Louisiana Office of Tourism, the trail features factory tours, restaurants, and attractions dedicated to the states famous hot sauces, from the legendary Tabasco plant on Avery Island to offbeat stops like the Abita Mystery House and New Orleans Great American Alligator Museum.
The trail, accessible digitally at LouisianaHotSauceTrail.com, allows users to check in at different locations, earn points, and redeem prizes — with more stops to be added in the coming months.
“Louisiana’s food is famous around the world, and for good reason,” said Lieutenant Governor Billy Nungesser. “From gumbo and jambalaya to the hot sauces that kick everything up a notch, our flavors tell the story of who we are. We have featured Louisiana hot sauces in several promotional events around the world, and the response has been amazing as people learn more about the flavors that make our cuisine so unique. People can’t get enough of that authentic Louisiana taste. The new Louisiana Hot Sauce Trail is a fun way for visitors to explore those flavors and experience a little more of what makes Louisiana such a special place.”
The trail launch coincides with Louisianas Year of Food campaign, which highlights cuisine as a top reason travelers visit the state. As part of the campaign, the tourism office celebrated National Gumbo Day on Sunday, Oct. 12, with a weekend of food truck events in Washington, D.C., Philadelphia, Dallas, and Santa Monica. Visitors at each stop received samples of Louisiana gumbo and a special Louisiana Hot Sauce Trail bottle of hot sauce.
“This trail is a great new way to share every corner of Louisiana with visitors,” said Assistant Secretary of Tourism Doug Bourgeois. “From Panola Pepper in north Louisiana to the Abita Mystery House and New Orleans’ Great American Alligator Museum there are a lot of fun opportunities to experience Louisiana’s hot sauce culture.”
Visitors can learn more about Louisianas culinary offerings at ExploreLouisiana.com and download their trail pass at LouisianaHotSauceTrail.com.