As the search for Savannah Guthrie’s 84-year-old mother, Nancy Guthrie, continues, NBC is navigating how to move forward.
“If coverage helps find answers, that matters,” a source told journalist Rob Shuter for a Monday, February 9, post on his Naughty But Nice Substack, which reported that a Dateline episode could be considered.
“Silence doesn’t help anyone,” the source said.
The network has been behind the 54-year-old Today anchor since Nancy was reported missing on February 1 by family members after she failed to show up at church.
Nancy’s whereabouts remain unknown as the situation is being treated as a possible abduction.
Pima County Sheriff’s Department
Still, a senior source told Shuter that Nancy’s case “is not just another Dateline story,” adding: “This is one of our own.”
“The last thing NBC wants is to look like it’s profiting off Savannah’s pain,” another source said. “That would be unforgivable.”
However, bringing attention to the situation could aid in Nancy’s safe return. “If it’s done, it would be respectful, fact-based, and approved at the highest levels,” a source said. “And only if Savannah is comfortable.”
During a press conference held February 5, authorities revealed that they are taking one of the ransom notes related to Nancy’s disappearance very seriously.
Two deadlines were given for their demands. The first deadline, which has now passed, was at 5 p.m. on February 5. A second deadline is February 9 if the initial demand is not met. However, “no proof of life” for Nancy has been provided.
Instagram/Savannah Guthrie
Savannah and her family said in an emotional plea via her Instagram that they are willing to pay for Nancy’s return.
Nancy is described as 5 feet, 5 inches tall and weighs around 150 pounds; she has brown hair and blue eyes. While it’s been said that Nancy does not live with any cognitive issues, her life could be in danger if she does not take her medication daily, per authorities.
The FBI has announced a $50,000 reward for information leading to the recovery of Nancy “and or the arrest and conviction of anyone involved in her disappearance.”