One of European soccer’s most famous clubs is heading to Miami — and they’re rolling out the red carpet for fans in a very big way.
Atletico Madrid, the Spanish giants whose passionate fanbase is known the world over, will take over the legendary Wynwood Walls arts complex on March 20 for a two-day extravaganza as part of their new Red & White On Tour world initiative — a platform built specifically to bring the club to its international fans throughout the season, no match required. The club isn’t waiting for a preseason tour. They’re coming because their fans are here, and because soccer — as they’ll tell you — is always better together.
Courtesy of Casa Atleti / Atletico de Madrid
The event will feature rare club memorabilia on public display, an official store and an exclusive chance for Red & White members to come face-to-face with actual club legends. Sunday afternoon will bring a dramatic watch party for one of soccer’s fiercest rivalries — the Madrid derby — broadcast live through ESPN and experienced together in the heart of Wynwood.
The Saturday night public party, hosted by music collective Perro Negro, will be open to all. Live mural artists, spray paint sessions, freestyle soccer and Spanish food will fill both days at one of Miami’s most famous outdoor spaces.
Courtesy of Casa Atleti / Atletico de Madrid
The club chose Wynwood deliberately — its art culture and community spirit are exactly what Atletico looks for when selecting locations for this tour, following the same locally-rooted approach they brought to Los Angeles, where they partnered with Saturday’s Football and Venice Beach FC. The club plans to bring Red & White On Tour to priority markets around the world every year going forward.