The old workplace mantra of “powering through” an illness is falling out of favor, with nearly one-third of Americans saying theyd prefer sick colleagues stay home rather than show up coughing.
A new survey of 2,000 Americans, conducted by Talker Research on behalf of Zipfizz, examined attitudes toward cold and flu season and the shifting etiquette around health and recovery. Thirty-one percent of respondents said theres no longer a badge of honor for working while sick, and just 25% believe showing up ill would impress a boss or supervisor.
The survey found that while 21% of people admitted attending work or social gatherings while ill in the past year, most (86%) worry about their own well-being when others do the same.
Among those who pushed through sickness, top reasons included “I had already committed” (28%) and “I couldnt afford to miss work” (27%). Still, only 22% of employed respondents said they felt direct pressure from their employer to show up despite not feeling well.
The consequences extend beyond health. Forty-two percent said their relationship with someone would be negatively affected if that person knowingly came around sick. Younger generations, particularly Gen Z and millennials, were the most critical — with 64% labeling such behavior “selfish.”
“The results of this survey reflect a significant cultural shift where taking care of ones health is increasingly seen as more important than powering through an illness,” said Marcela Kanalos, a spokesperson for Zipfizz. “While some may still feel compelled to show up despite being sick, its clear that both personal well-being and social relationships are now top priorities for many, especially among younger generations who value boundaries and respect in social interactions.”
Much of the change stems from the COVID-19 pandemic, which reset expectations around illness. Fifty-seven percent of respondents said their attitudes toward others have changed since the pandemic, and 70% reported feeling more cautious about hygiene overall. That includes regular handwashing, social distancing, and avoiding visibly ill individuals. Nearly three in 10 (29%) said they now feel uncomfortable eating from shared food tables such as buffets or charcuterie boards.
The heightened awareness extends to daily health routines. Drinking water (67%), getting adequate sleep (52%), and taking vitamins or supplements — including vitamin C (47%) — were among the most common practices people said they rely on to support their immune systems.
Meanwhile, cultural shifts are shaping social behaviors both in person and online. While 49% of respondents said theyd share food with friends, only 24% would do so with co-workers, and just 3% would share drinks with strangers. Seventy percent said theyd feel comfortable turning off their camera during a video meeting if sick.
“As we continue to adapt to new expectations around health, its clear that people are becoming more mindful of how their actions affect others — both in person and online,” Kanalos said. “The rise in remote work and virtual meetings, combined with an increased focus on hygiene and personal well-being, reflects a broader understanding that health isnt just about feeling better — its about respecting the health of those around you.”