How One Entrepreneur Is Reinventing the $19 Billion Flower Industry

Cannabis entrepreneur Jason Draizin is getting into a very different kind of flower business.

The entrepreneur recently purchased Blooms USA, a company that has spent more than three decades supplying fresh bouquets to supermarkets across the country. But Draizin isn’t just stepping into the floral industry — he says he wants to completely rethink how Americans buy flowers.

“Peddling flowers and peddling marijuana, it’s just a different strain,” Draizin said in a statement on Tuesday, March 10. “Only now I can take it to the mass market.”

The pivot might sound random on paper, but Draizin sees a direct line between what he built in cannabis and what he’s building now. He launched MarijuanaDoctors.com in 2009 as one of the first platforms to connect patients with licensed cannabis physicians. The site eventually grew to serve over one million qualified patients per month and was acquired by Veriheal in 2022. Along the way, he became known as one of the first people to run nationwide billboards, TV commercials, and wrapped ambulances promoting medical marijuana.

After exiting cannabis, Draizin launched a psychedelic therapy venture focused on using ketamine to treat depression online, applying the same infrastructure model he’d built for medical marijuana.

Now he’s applying that same playbook to the flower industry, a space he describes as a roughly $19 billion market that’s still stuck in an old-school B2B model. His plan with Blooms USA is to own the business vertically, from sourcing flowers at international farms to distributing them to major supermarket chains to eventually shipping custom bouquets directly to consumers’ front doors.

Draizin says the plan includes Instacart integration, Meta-powered customer data tracking, and automated holiday flower subscriptions. He’s also eyeing influencer-driven campaigns and content that teaches shoppers how to deconstruct a supermarket bouquet into individual arrangements throughout their home

“We want to show people that you can add four roses and a peony or an orchid to a $25 supermarket bouquet and make it look like you paid $250,” Draizin said. “And the person you give it to knows you actually put the time in, which means more.”

Blooms USA is currently based in Florida with plans to expand logistics nationwide throughout 2026.