‘Good Morning America’ Execs Had Top-Secret Crisis Meeting After Losing No. 1 Ratings Spot to ‘Today’

Panicked bigwigs at ABC’s Good Morning America held an emergency, closed-door crisis meeting after losing the show’s long-held No. 1 ratings position to NBC rival Today, sources say.

Insiders describe the atmosphere as “absolute meltdown mode,” with executives becoming increasingly frantic as they unpack how Today surged and GMA cratered during the Disney-YouTube TV blackout.

For the first time in years, insiders say, even the most sacred names at GMA — including Robin Roberts and George Stephanopoulos — are no longer untouchable.

Sources say scrambling producers are floating dramatic options: a total anchor reshuffle, a new editorial direction and possibly bringing in “fresh, younger energy” to revive the show.

An insider shares, “If leadership wants a shake-up, nobody is safe.”

Meanwhile, at the Peacock Network’s 30 Rock, Today staffers are said to be gleefully watching the competition’s collapse.

“GMA didn’t just lose,” an NBC insider says. “They handed Today the crown.”

According to other sources, ABC News honchos are blaming the GMA ratings dip on its three-week absence from YouTube and insist they haven’t had a separate sitdown about the recent decline.