Americans Turning To ‘Clean Living’ Amid Lack Of Trust In Healthcare System, Survey Finds

A new survey reveals that a significant portion of Americans are deeply dissatisfied with the state of the nations health, with one in four adults giving both the countrys physical and mental health a failing grade.

The survey of 2,000 U.S. health and wellness consumers, conducted by Talker Research for wellness brand Vimergy, found that 25% of respondents graded national physical and mental health performance as an “F.” While this assessment highlights frustration with systemic issues, it also reflects personal accountability: nearly nine in ten respondents (88%) admitted to having “bad” health habits of their own.

This self-awareness appears to be sparking a shift in behavior. According to the data, 78% of respondents are now actively prioritizing their physical health, with many turning toward “cleaner,” more natural approaches to wellness. These efforts range from dietary changes to lifestyle adjustments, signaling a broader cultural trend toward preventive self-care.

A second survey conducted by the same firms of 1,000 health and wellness consumers found growing skepticism toward the U.S. healthcare system. Only 24% reported being “very satisfied” with it, and just 15% expressed a high level of trust in pharmaceutical companies. More than half of respondents (53%) believe pharmaceutical firms are more interested in selling medication than in curing disease or supporting long-term health. Nearly four in five (79%) said the healthcare system benefits when people stay sick.

“This data reflects what we hear every day: people want products that help support immunity, detoxification, energy, brain function and wellbeing at the root,” said Philip Jacobson, chief brand officer of Vimergy. “They want timeless supplements that actually make a difference in how they feel. Were proud to help people reclaim their health, one drop, one dose and one decision at a time.”

Distrust in conventional medicine is also affecting treatment choices. Nearly half (48%) of those surveyed said they dont trust pharmaceutical companies to act in their best interest. Over a third (36%) believe natural health solutions should be the first course of action for those with wellness goals, compared to just 12% who favor prescribed medications.

Among the top lifestyle changes Americans say they plan to make in 2025 are drinking more water and exercising more — each cited by 70% of respondents. Others include reducing stress (60%), getting better sleep (58%), and eating more whole foods (52%). Survey participants estimated that they would need to change 42% of their current habits to achieve the healthier lifestyle they want.

Some respondents shared personal goals tied to a “clean living” philosophy, ranging from avoiding processed foods and limiting screen time to reducing anxiety and taking fewer medications. Notably, 54% said that regularly taking vitamins was one of the most impactful steps toward achieving a naturally healthy lifestyle.

The survey data suggests a growing movement among Americans to take control of their health through long-term, sustainable changes — driven by both dissatisfaction with current systems and a desire to feel better from the inside out.