Survey Reveals Trend Toward American-Made Products Amid Import Price Hikes

A recent consumer survey conducted by Texas-based manufacturer DuraPlas reveals that while patriotic support for U.S.-made goods remains strong, prices still hold more influence over buying decisions.

The 2025 DuraPlas Made in America Survey highlights that only 14% of Americans have changed their purchasing choices due to tariffs. However, a notable 79% express willingness to switch to American-made products should import prices escalate beyond current levels.

Despite the apparent readiness to endorse domestic products, only 8% of consumers rank “Made in the USA” as a top criterion when making purchases. While 70% consider buying U.S.-made goods somewhat important, most are hesitant to pay more than $10 extra for the privilege.

“Consumers havent drastically changed their buying habits due to tariffs — yet. But the data suggests that could shift if prices climb or tariffs persist,” said Paul Phillips, President of DuraPlas. “People are watching, and many are willing to reconsider where their money goes if the cost of imports rises too much. For American manufacturers, this is a moment to reinforce the value of domestic products — not just as an alternative, but as the best option based on quality, reliability, and long-term savings. The key is ensuring that when shoppers do make a switch, they feel like theyre gaining something, not just reacting to higher prices.”

This survey underscores a significant tension between price and patriotism, suggesting that as market conditions evolve, consumer choices could pivot toward homegrown products, provided the right conditions are met.

“What were seeing in this data is that American consumers care about quality, affordability, and where their products come from — but in that order. People want to support American-made goods, but price and convenience still drive their decisions,” Phillips said. “That means domestic manufacturers have an opportunity — not just to compete, but to win — if they can emphasize durability and craftsmanship while keeping costs within reach. The desire to buy American is there; the challenge for businesses is making it an easy choice, not a difficult one.”