Celebrity News
Hoda Kotb Quietly Building a Lifestyle Empire Set to Rival Martha Stewart and Gwyneth Paltrow’s
The latest lifestyle guru is none other than Hoda Kotb — and sources say she’s ready to take on Martha Stewart, Gwyneth Paltrow and Meghan Markle.
The beloved former Today coanchor is quietly building what insiders are calling a full-blown lifestyle empire that will outshine, outlast and outsell the competition.
“She’s not peddling overpriced candles or avocado ideology,” reveals a close friend. “She’s selling comfort, connection and kindness — and people are starved for that.”
Sources say that everything from towels and skin care to jams, journals and joy-boosting rituals are in the pipeline.
“She’s not trying to be better than you,” says a source close to the brand. “She’s trying to make you feel better. That’s why she’s going to dominate.”
Insiders say major investors are lining up to the tune of $1 billion. “She’s still one of the most trusted faces in America,” explains a former network executive.
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